Revitalizing hospitality: a journey of rebranding and technical innovation

In a time where the hospitality industry is undergoing rapid digital transformation, our recent venture into a client’s rebranding project underscores the sector's commitment to staying ahead in the digitalisation race.

Our senior iOS consultant, Marcus Isaksson, sheds light on the challenges and triumphs encountered throughout the project.

Value-driven solutions

”Our mission was to rebrand the client's mobile app, including revamping the user interface and rewriting the underlying code, thus ensuring a modern and cohesive experience. We collaborated closely with different stakeholders to optimize solutions and achieve desired outcomes.”

Photo by Daniel Kennett.

Overcoming legacy systems

”Outdated systems pose challenges in the hospitality industry. We developed middle layers to bridge legacy systems with modern front-end interfaces. Coexisting legacy and modern systems required careful consideration due to extensive data, leading to longer development cycles.”

Unleashing creativity and autonomy

”Creative freedom was a defining aspect of this project! With autonomy to explore innovative technical solutions, we reimagined significant portions of the app, blending creativity with responsibility.”

This project shows how the hospitality industry is dedicated to going digital. Using new and creative solutions isn't just something they have to do; it's a big part of making the guest experience better.